- Event Date
- 2023-10-27 10AM
- Venue: Hybrid
BIOMETRICS
A biometric system is a computerized system that allows a user to be recognized based on his/her biometrics. It is…
ARTIFICIAL INTELLIGENCE
Technological innovations support increased efficiency in every industrial sector. Artificial intelligence (AI) is among the most important innovative solutions. Intelligence…
LIVE EVENTS
OUR SPEAKERS
TOURISM TRAVEL AND TECHNOLOGY
TRENDS
Personalisation>>> Personalisation is a hot travel trends these days, especially in marketing, is increasingly easy in today’s data-driven world. It’s also increasingly important. Personalised marketing takes data regarding a client and uses this to tailor advertising and promotion specifically to that person. A simple example would be the targeted ads that appear in your web browser when you visit certain sites, which use information derived from your browsing habits and prior purchases to show you products that might interest you. A regular traveller might be offered deals on plane or rail tickets, or useful gadgets such as adapters, power banks or noise-cancelling headphones.
#Feedback
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Guests don’t want to sit in their room browsing a three-ring binder anymore, they want that same content but on their smartphone, accessible wherever they go” – Carin van Vuuren, chief marketing officer, Usablenet
#Quotes
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Travel is all about aspirations, and those aspirations can be
#Quotes
tracked by behavioural data” – Fatema Handani, vice president of global mobile engagement strategy, Syniverse
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“As our flagship solution,we have turned the art of event marketing into a science” Media7
#Quotes