Influencer marketing is fast becoming a great opportunity for hospitality marketers to remain relevant in a highly competitive industry. Influencer marketing is a digital version of the traditional word-of-mouth for increasing hotel brand awareness and generating direct bookings. By using this strategy, you can reach a much larger audience and attract more customers to your hotel or travel business through credibility and trust building among consumers. For example, your influencer marketing campaign can be specifically aimed at young people who are increasingly choosing Airbnb services over conventional hotels. You can engage your potential customers with authentic content that doesn’t sound too brand-oriented.