The UNWTO Global Code of Ethics for Tourism (GCET) serves as the fundamental frame of reference for all the initiatives of the organisations promoting responsible and sustainable tourism  including the travel industry, communities and tourists alike, this comprehensive set of principles aims to help maximize the sector’s benefits while minimizing its potentially negative impact on the environment, cultural heritage and societies across the globe. The Tourism and Technology Summit aims to be a major participant in various tourism,travel and technology festivals across the globe and to enter into strategic partnerships in activating its long term vision.