Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Therefore, first of all, it’s necessary to learn about the use of technology and to know how to interpret the results.
Talent development, capacity building and education are crucial components of the TOURISM AND TECHNOLOGY SUMMIT . Initiatives include training, internship and scholarship programmes, as well as the development of knowledge management platforms and networks, in which the most up-to-date tools for fostering skilled workforce in specific industries of tourism can be exchanged and developed using technology as a springboard